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Makeup In NewYork

September 16, 2026 - September 17, 2026
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Makeup In NewYork

Geka Puts a New Focus on Prestige Market

Presents lines of mascara and lipstick with luxe deco

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By: Jamie Matusow

Editor-in-Chief


At MakeUp in NewYork, Arnaud Brilland, vice president sales, America, Geka, told Beauty Packaging that the company is entering more into the prestige market.

Advanced deco capabilities lend to the look and include complex metal sleeves, “all consistent in the quality of decoration.” Packages can be turnkey or custom, and are available for brands from Indie to prestige.

Find out more in this video interview — live from the show floor, with Geka's Arnaud Brilland and Beauty Packaging's Jamie Matusow.

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